The story began with a small collection of hand–finished t–shirts. Grown in the fashion business, the Forte siblings hail from Veneto, one of the manufacturing districts where "made in Italy" has taken its shape and identity over the years, turning the artisanal process into an industrial one while keeping its values and peculiarities intact. Since childhood, Giada and Paolo have absorbed this ethos in the family's knitwear factories. Giada trained at Nottingham Trent University, where she studied knitwear design, while Paolo studied finance. After autonomous experiences in their respective fields, they decided to join forces on a project based on their values; the beauty of creativity is a filterless bond between the creator and the consumer. Giada is in charge of design; Paolo is the business strategist. Robert Vattilana, art director and Giada's life partner, is the third member of the group: the one who translates visions and sensations into images and spaces or graphic and editorial choices. forte_forte is the offspring of the three's joined efforts: using the family name twice, they christened the brand with an expression of strength; the lowercase font signals a desire for intimacy instead of ostentations.