flora and henri announces opening of full concept lifestyle shop in historic Pioneer Square
The Seattle-based brand will make its highly anticipated return to brick-and-mortar offering a curated collection of unique and inspiring merchandise for women, children, and home.
SEATTLE, Wash. (May 15, 2017) - The locally treasured and nationally acclaimed flora & henri is getting back to its roots– offering personal, boutique interactions and a timeless shopping experience for customers with the opening of a full concept lifestyle shop on Wednesday, June 14.
The 3,000-square-foot space once home to the Schwabacker Hardware Store, was designed by flora and henri Owner Jane Hedreen and award-winning architect Eric Cobb, and constructed by Tim and Patrick Dolan of Dolan Built. Featuring high ceilings and natural light, the serene space speaks to the history of the building while maintaining a fresh, crisp and modern feel. The storefront will give a new retail presence to the 1st avenue streetscape and allow flora and henri to create an operational hub for retail, wholesale, design, and e-commerce, all under one roof.
The company departed from traditional retail in 2012 to focus exclusively on e-commerce and wholesale. In the five years since, flora and henri has expanded its selection of categories and focused on scaling the lifestyle component of the brand. “The flora and henri concept store is where you will find everything you need to live a thoughtful life, filled with love and beauty, in a unique, artisanal space,” said Owner/Designer Jane Hedreen. “We have missed the human interaction and the ability to have the quality of our goods available to touch and feel in full light.”
The store will carry the curated selection of merchandise that flora and henri is best known for, and an expanded assortment of products for the design-sensitive of all ages. Products include their namesake line of essential childrenswear and toys; women’s apparel and accessories from brands including Vivien Ramsey, Veja, 6397, and Janessa Leoné; and a broad range of cards, gifts, books, and men’s accessories. Home product highlights include knitted hammocks from Amsterdam, colorful porcelain pieces by Dutch artist Lenneke Wispelwey, and stimulating coffee table books including “D.V.”, the autobiography of former Vogue editor-in-chief Diana Vreeland.
Visitors will have the opportunity to discover new brands, relax with a cup of coffee, meet the team, and shop for the entire family from flora and henri’s selection of ethically sourced brands. “The storefront will allow us to expand our vision of flora and henri and enable shoppers to experience how each of the different collections comes together- under one roof,” says flora & henri VP of merchandise and product development, Amy Augustine.
Flora and henri officially opens to the public on Wednesday June 14th. Grand opening celebration events will span the day and comprise personal store tours starting at 11 a.m., conversations with the team, food and drinks, and an evening cocktail reception.
flora and henri is located at 401 1st Ave South, Seattle, WA 98104. Store hours are Monday - Friday 10am -7pm, Saturday 11am -7pm, and Sunday 11am -5pm.
About flora and henri:
flora and henri: a breathtaking collection of unique, sought after, and inspired creations for women, children and home. Designed and curated to speak to a slow family sensibility while always remaining thoroughly modern and relevant to today’s every-busier lifestyle. Timeless and beautifully appropriate