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About Flora and Henri

One thing runs through lifelong Seattleite, Jane Hedreen’s list of most-loved things: the unfettered beauty of simplicity. Be it the abundant inspiration she finds in nature; good, nourishing food enjoyed around the family table; the women in her life who have and continue to influence her; and Seattle itself, Jane draws on them all to design and curate an inventory for flora and henri that allows us all to experience the joy of simply beautiful things.


Jane is a Seattle Native, Yale Graduate, who began flora and henri as a vertical luxury children’s retailer in 1998. The flora and henri brand has been available via catalogue, website, select wholesale relationships and proprietary shops in Seattle, New York, and Los Angeles. In more recent years, flora and henri has expanded to include women’s apparel and accessories, homewares and gifts and has partnered with like-minded boutique designers from around the globe. In June of 2017 the full flora and henri concept shop opened its doors in Seattle at the corner of 1st and Jackson in the historic Schwabacher Hardware building of Pioneer Square. In the fall of 2019 a second concept shop Live & Love opened in the beautiful outdoor Marin Country Mart at the Larkspur Landing in CA. Both shops offer a breathtaking collection of unique, sought after and inspired creations for children, women and home. Jane intends the designs and curations of the Concept Shops to promote a slow-family sensibility while always remaining thoroughly modern, and as a respite to today's ever more frenetic lifestyle.


"We want to offer a personal shopping experience in the midst of big-box retail," says Jane. It's a sentiment that resonates with vendors and customers alike. By focusing on boutique brands with a similar aesthetic, flora & henri has found a way to curate a gorgeous assortment of products while also supporting like-minded brands that believe in timeless quality and craftsmanship.