AIAYU

We choose quality not quantity, releasing only two wear and home collections each year – giving us and our production partners the time to thoughtfully design and meticulously craft each essential.

Aiayu searches the world for nature’s best materials – like Eri silk, llama, yak, & Sartuul wool – which support small family farmers, nomadic herders, and sustainable producers doing things differently. They do not believe plastic belongs on our skin, and over 98% of our collections are synthetic free. Essentials made from natural materials feel better, inspire care, and can be responsibly disposed of at the end of their life.