Aiayu is a danish luxury brand with a deep commitment to sustainable practices, natural materials, quality, and craftsmanship. The company is rooted in a love for quality and sustainability. They create rich and durable products with an extraordinary story. They believe in making fewer, high-quality things – to help you buy less and choose well.
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We choose quality not quantity, releasing only two wear and home collections each year – giving us and our production partners the time to thoughtfully design and meticulously craft each essential.
Aiayu searches the world for nature’s best materials – like Eri silk, llama, yak, & Sartuul wool – which support small family farmers, nomadic herders, and sustainable producers doing things differently. They do not believe plastic belongs on our skin, and over 98% of our collections are synthetic free. Essentials made from natural materials feel better, inspire care, and can be responsibly disposed of at the end of their life.