Amboss Toys

AMBOSS TOYS

The two founders of Ambosstoys, Elisha Ruesch and Nguyen Nguyen are passionate about classic motorcycles and classic cars. Both are convinced that the designs of the classic vehicles prior to the 70s are simply timeless and mostly unmatched thereafter. Thus after E. Ruesch and N. Nguyen met in the year 2000; they started a common hobby of collecting, restoring, and trading classic cars and motorbikes. The size of their collection changed over time with a peak of over 100 motorbikes and a dozen cars. They had their own workshop in Vietnam with several employees where the vehicles were restored. A showroom in Zurich - Switzerland was used to display the imported and restored classic beauties. The fame of the two founders and their unusual business model (restore classic vehicles in Vietnam and sell them in Switzerland and the EU) made news stories in several local newspapers:

Having restored and traded hundreds of classic vehicles, the founders became very familiar with their ingenious design and the required very solid metalwork.

In the subsequent years, both founders became parents and thereby natural spectators of growing children. As every parent, E. Ruesch and N. Nguyen observed and enjoyed the playful behaviors of their kids. At the same time, they discovered that most of the commonly used toys these days are made out of plastic and last for just one season, if at all. Children are getting used to these properties and adapting their behavior. Objects break easily, are irreparable, and thus have to be thrown away. Short-lived, fast and valueless characterize many of today's toys. The Amboss toys present us with a long-lasting solution!