Jerome Dreyfuss
Jerome Dreyfuss moved to Paris at the age of 17 to study fashion but left school after three months because he did not understand “that we do fashion like we do law”. He then joined John Galliano's team and became his assistant. For two years, he developed his know-how within the House before joining the Elite Model Management team.
"No staples, not the slightest seam, only tape! I couldn't sew, so, yes, I used scotch tape. "
In 1998, he was twenty-three when he launched his first women's ready-to-wear collection, which he called Couture à Porter®. Impertinent, spontaneous, this collection propels Jérôme Dreyfuss among the elite of Parisian designers. The recognition was dazzling: the press proclaimed him "Enfant terrible de la Mode", his adhesive tape corset entered the Museum of Decorative Arts and he won the prestigious Andam prize. In 1999, Michael Jackson discovered his work by chance and asked him to make costumes for his last album.
In 2002, Jérôme changed course. At that time, fine leather goods only offered models of rigid bags, heavy and extremely logo-typed, which did not suit any of their friends. The idea then came to him to make flexible, light and practical bags, "where you could have a bottle or a lamp". The accessory is not treated as a complement but becomes the key to allure and seduction in Jérôme's work. The accessories become major, they take the central place.
