Leset

In 2019, Lili Chemla launched LESET. The brand name is a play on the French term for "the set," reflecting its focus on modular, mix-and-match pieces, with the majority of its manufacturing located in the United States. At first Chemla's vision felt too different for traditional department stores to understand — neither fully loungewear nor traditional ready-to-wear. Now several years after launching, what was once hard to define is now an industry standard. LESET's commitment to comfort and polish wasn't just a trend — it was a shift in how women want to get dressed.