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Celebrate the Wonder with Us!

Holiday Shopping Fête
December 6th, 10-7
Custom, complementary, artisanal gift wrapping from Jessica Zen at the Present Perfect, scrumptious seasonal treats, and twenty surprise gifts for lucky customers. Tick off your list early and give gorgeous gifts from our handpicked selection of beautiful treasures for the whole family.

Family Winter Wonderland
December 16, 11-5
Come for treats, cuddle a bunny, or start a new tradition. Join us for our first annual holiday wonderland photos -- shot by nationally recognized photographer Dorothee Brand of Belathée Photography -- hot cocoa, sweet treats and our favorite furry friends in our very own petting zoo.  If you would like to reserve a photo session, there are 35 photo spots available for $48 each, so register early by RSVP'ing here and contacting us at to reserve a specific time slot.  
10% of this special day's proceeds will go to one of our favorite organizations:
Friends of the Children
flora and henri Concept Shop
401 1st Ave South
Seattle, WA  98104

Introducing Flora and Henri's Two Signature Eaux De Parfum

The recently opened flora & henri concept lifestyle shop announced today two, signature, artisanal fragrances. Known for offering personal, boutique interactions and a timeless shopping experience, flora and henri now adds handcrafted fragrances to their carefully curated collection.


“Fragrance should both transport you and bring you home. It should remind you of your most exotic travels while being exactly the fragrance of cozying up at home with fresh flowers from your garden,” said Owner/Designer Jane Hedreen. “Your perfume should be the scent of your graceful grandmother, the reminder of adventure, a night out with your love and the persistent whisper that life is truly beautiful! It is something you should never be without.”

The fragrances were developed in collaboration with Chelsey Owen of Atelier Madrona, and label artwork done by local artist Kyler Martz.


Each eau de parfum will be available in three sizes: 5ml for $30, 50 ml for $140, and 100ml for $250.


Alcazar Palace

Opening with the signature of orange blossoms - a rich orange citrus on top of a beautiful white flower – this fragrance is sunny and warm. Aromatic, sweet, and elegant, the Tunisian orange blossom blends with violet for a soft and clean impression. This scent stays bright and lively, thanks to a Peruvian amber note that adds dimension but not weight.


Isle of May

A powdery olfactive embrace, the fragrance is a combination of rich red roses and fruity purple violets, with a base of vanilla-amber and musk. Top notes of Spanish lemon oil and violet enhance the fragrance’s Turkish and Bulgarian rose notes. Powdery initially, however lightens once vetiver lends its earthy note. Raspberry note is obvious in the dry down, and it saturates the base with a sweet glow.


The concept shop will celebrate with a launch party on Tuesday November 14th, welcoming guests in for bites and bubbles from 11am – 4pm.


flora and henri is located in Seattle's Pioneer Square neighborhood at 401 1st Ave South, Seattle, WA 98104. Store hours are Monday through Friday 10am -7pm, Saturday 11am -7pm, and Sunday 11am -5pm.




Introducing the Flora and Henri Inner-View Series

One of the most unforseen pleasures in our work is the interaction, collaboration and conversations we are afforded by the many highly creative, innovative and inspiring individuals who cross our paths every day.

With a goal to always look for new ways to see, appreciate life and be inspired by those who do it well, we have decided to produce a monthly feature called Inner-Views to share some of our favorite creatives, to spread their insights, humanity and intelligence to our community.

Welcome to our first Inner-View and to the wonder of our creative friends.

Inner-View with Eric Cobb

Inner-View with Eric Cobb of E. Cobb Architects, Seattle
Since our first discussions in early 2016, we have had the great fortune of connecting and working with architect Eric Cobb on the conception, design and construction of our beautiful flagship flora and henri Concept Shop. We are eternally grateful for the light, air filled, and efficient spaces he created for all avenues of the flora and henri brand under one roof: the design offices, the webshop and the concept store. We even ended the project with an exceptional neighbor to our West — The E. Cobb Architect firm building out their offices simultaneously in the adjacent space! Eric's vision, ingenuity, ability to listen and great sense of humor made for an illuminating, inspiring and heartening experience, so we thought there was no better creative individual to be the inaugural feature of our Inner-View.  

Use 3 words to describe yourself?
A grinder, personable and unhindered
Who or what inspires you or where do you find inspiration?
Uncovering hidden possibilities
Kenneth Frampton
Red Hot Chili Peppers
Soccer mid-fielders with vision
The ocean’s horizon
North light

What can you not live without?
Red Pencils- which are my way of marking and adjusting almost everything in my life!

When are you most happy and in balance?
When the waters are generally smooth, with a few ripples of excitement and success, and a few deep challenges to dive into.

If you could travel anywhere, where are you going?

What is your favorite item in our store right now?
The amazing ceramics collection, including the candle stick holder, mugs and pitchers. The remarkable simplicity and clarity is coupled with the right balance of distinctive form. You just have to hold it.

Years from now you will …
Feel happy and rewarded that for decades, together with amazing clients and collaborators, we fought for the simple concept of authenticity in our work.

Eric Cobb was born in Seattle in 1962. He received his Bachelor of Arts in Architecture from the University of Washington in 1984, and Master of Architecture from Columbia University in 1990 with Honors Awarded for Design Excellence. Prior to founding E. Cobb Architects in 1994, he worked in New York City for Smith-Miller + Hawkinson Architects as Project Architect for several projects including Corning Museum of Glass, Plunge Landing and The Continental Airlines Facility Program. He also worked in the offices of Richard Meier and Partners and Skidmore Owings & Merrill. E. Cobb Architects has been consistently recognized over the past twenty years as one of the top design firms in the Northwest, focusing on highly innovative residential and commercial projects. Eric Cobb is a licensed architect in the states of Washington, New York and Montana.


Recent Press

So thrilled to be listed as one of the Best New Concept Shops by Insider Trends!

Press Happenings

It has been an incredibly exciting past two weeks for our little boutique company!  

We opened our beautiful, new brick and mortar, full concept shop and what has followed has been an incredible outflowing of love and support from the press and our amazing customers!  Read on to see what people are saying!


Vanguard Seattle



Simply Darling Duo




Seattle Refined



Sydney Loves Fashion


Please come by and see us!  We are open everyday: Monday-Friday 10AM-7PM, Saturdays 11AM-7PM and Sunday 12PM-5PM at 401 1st Avenue South, Seattle, WA  98104 in historic Pioneer Square.  





Father's Day Gift Ideas by Guest Blogger, Godfried Addae

We couldn't be more delighted to host guest blogger, Godfried Addae, to offer up his list of favorite Father's Day gifts for 2017!  We were lucky enough to have him stop by our *new* store at 401 1st Ave South, Seattle, WA in Pioneer Square and shop our men's section.  Read on to be inspired by his fantastic suggestions for that perfect item for your Papa!

As Father's Day approaches, some of us might still be scrambling to find that last minute gift. I justify my procrastination with the notion that it must be perfect. A gift that genuinely conveys my gratitude for the man who taught me how to tie a Four in Hand knot, shine my shoes, and iron my clothes before I turned 12. Unbeknownst to me, he was grooming me into a kempt and stylish gentleman. Which makes sense since that’s what fathers do, they teach, nurture, and guide.

I consider my father to be sensible, intelligent, and worldly. I immediately noticed these qualities reflected in the thoughtful product curation of Flora and Henri. Much like my father, this brand embodies bringing family together and creating memories. Thankfully, this makes the job at hand infinitely easier. While I have yet to nail down the exact gift(s), this is my shortlist:

Derek Rose Men's Classic Fit Pajama (Plaza) – Just like a navy polka dot tie, the design is classic and timeless. My dad has always worn pajamas as he channeled his inner Cary Grant on weekend and Christmas mornings. Construction is 100% pure cotton, lightweight, and breathable contributing to a great sleeping experience. $275

Lunch At The Shop – During grade school, my dad would occasionally make my sandwich for lunch. A research scientist by training, he took the liberty of combining everything he found in the refrigerator. This experimentation led to a mystery in every bite resulting in some lunches being more enjoyable than others. However, his effort was what I appreciated. Effort is the essence of Peter Miller’s book. Lunch At The Shop explores and celebrates the reprieve of the midday meal and the opportunity to unplug and savor both food and fellowship, $24.95

Brass Bookmark – My dad loves to read and feed his mind. Being the avid reader that he is, I’m sure he will finish Peter Miller’s book in one sitting. In the unlikely event that he doesn’t, he will need this bookmark to indicate where he stopped. Simple yet functional design, the stylish brass construction has clever engraving that will nudge him to take a break, make a sandwich, and continue the show later. $14

XI Four In A Row – A modern take on a classic. This could easily double as art thanks to the stylish wood construction. A great way to connect with the old man while discussing soccer, current affairs, and when grandchildren will start magically appearing. $75

Nontron Pocket Knife – Pardoning the Swiss for a second, this pocket knife from is a masterclass in French artisanal design. The boxwood alone that is used for the handle is left to air dry for five years before being shaped and hand decorated! My dad being a man who likes to take his time to do things right, the design and utility of this pocket knife captures this same spirit, $168

My goal with gifts is always to delight the recipient by encapsulating a great memory or experience within the gift. I firmly believe that the best gifts are less about the item or cost and more about the what they represent. Simply stated, it is the thought that counts. As you search for this gift or the next, take a moment to think through memories, conversations, and experiences. I guarantee that the stress will subside, and options will become clear.

Happy Father’s Day to all you current and future dads out there. Thank you for all that you do!

-Godfried Addae


Godfried Addae is personal branding and men’s style expert. His mission is to help men put their best foot forward through their appearance, behavior, and communication. He believes that when you look your best, you feel your best, and ultimately put your best self forward personally and professionally. Godfried is also a menswear designer focusing on custom suits, blazers, shirts and formal wear. Find him on Instagram @mr.godfried

The flora and henri concept shop is opening!

flora and henri announces opening of full concept lifestyle shop in historic Pioneer Square


The Seattle-based brand will make its highly anticipated return to brick-and-mortar offering a curated collection of unique and inspiring merchandise for women, children, and home.




SEATTLE, Wash. (May 15, 2017) - The locally treasured and nationally acclaimed flora & henri is getting back to its roots– offering personal, boutique interactions and a timeless shopping experience for customers with the opening of a full concept lifestyle shop on Wednesday, June 14.


The 3,000-square-foot space once home to the Schwabacker Hardware Store, was designed by flora and henri Owner Jane Hedreen and award-winning architect Eric Cobb, and constructed by Tim and Patrick Dolan of Dolan Built. Featuring high ceilings and natural light, the serene space speaks to the history of the building while maintaining a fresh, crisp and modern feel. The storefront will give a new retail presence to the 1st avenue streetscape and allow flora and henri to create an operational hub for retail, wholesale, design, and e-commerce, all under one roof.


The company departed from traditional retail in 2012 to focus exclusively on e-commerce and wholesale. In the five years since, flora and henri has expanded its selection of categories and focused on scaling the lifestyle component of the brand. “The flora and henri concept store is where you will find everything you need to live a thoughtful life, filled with love and beauty, in a unique, artisanal space,” said Owner/Designer Jane Hedreen. “We have missed the human interaction and the ability to have the quality of our goods available to touch and feel in full light.”


The store will carry the curated selection of merchandise that flora and henri is best known for, and an expanded assortment of products for the design-sensitive of all ages. Products include their namesake line of essential childrenswear and toys; women’s apparel and accessories from brands including Vivien Ramsey, Veja, 6397, and Janessa Leoné; and a broad range of cards, gifts, books, and men’s accessories. Home product highlights include knitted hammocks from Amsterdam, colorful porcelain pieces by Dutch artist Lenneke Wispelwey, and stimulating coffee table books including “D.V.”, the autobiography of former Vogue editor-in-chief Diana Vreeland.


Visitors will have the opportunity to discover new brands, relax with a cup of coffee, meet the team, and shop for the entire family from flora and henri’s selection of ethically sourced brands. “The storefront will allow us to expand our vision of flora and henri and enable shoppers to experience how each of the different collections comes together- under one roof,” says flora & henri VP of merchandise and product development, Amy Augustine.


Flora and henri officially opens to the public on Wednesday June 14th. Grand opening celebration events will span the day and comprise personal store tours starting at 11 a.m., conversations with the team, food and drinks, and an evening cocktail reception.


flora and henri is located at 401 1st Ave South, Seattle, WA 98104. Store hours are Monday - Friday 10am -7pm, Saturday 11am -7pm, and Sunday 11am -5pm.

Phone: 206-749-9698  




About flora and henri:

flora and henri:  a breathtaking collection of unique, sought after, and inspired creations for women, children and home. Designed and curated to speak to a slow family sensibility while always remaining thoroughly modern and relevant to today’s every-busier lifestyle.  Timeless and beautifully appropriate 


Treat Yourself: Frazer Parfum Orange Blossom Shea Butter

We get a lot of gray weather in Seattle. It’s not that it’s always raining (although this year it feels like it is), but the steely low-hanging cloudiness can try even the most stalwart Pacific Northwesterner. That’s why we’re always looking for small, simple luxuries that don’t take much effort to lift our spirits, and Frazer Parfum’s Orange Blossom Shea Butter does the trick every time.



Shea butter has been a darling of the skin care world for years for its effectiveness at protecting the skin. African orange blossom is inspired by the neroli trees in Tunisia and showcases the best of African fragrance profile: fresh and earthy.


Tamara Frazer, owner and creator at South African-based perfume house Frazer Parfums admires its moisturizing properties and suggests using it after a bath. “Coat your whole body in the body butter, put on your pajamas and turn in,” she says. “In the morning, your skin will feel so soft and protected. I like to do this treatment once a week. Then for daily use, apply to hands and arms, for the beauty of the scent and to protect hands and elbows throughout the day.”



Frazer Orange Blossom Shea Butter comes in two packaging options, both made by African artisans: a hand-turned Tamboti wood vessel or a smooth, matte porcelain pot by Cape Town artist Karen Kotze.

This Valentine’s Day…

Give a little




 Flirt a little




Live a little



Love a lot